A major leak of 2,500 internal Google documents has revealed previously hidden details about how its search algorithm works. The leak, shared by SEO expert Rand Fishkin, suggests Google may not have been entirely truthful about its ranking processes. The documents, detailing Google’s search API and data collection methods, contradict some public statements made by Google representatives. For example, they suggest Chrome data might influence rankings, despite Google’s denials. Additionally, the documents show Google tracks author data, raising questions about the role of E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) in rankings. Google has not commented on the leak’s legitimacy but has not disputed it either. This revelation challenges the transparency of Google’s practices and the integrity of its public statements.
Read more – https://www.theverge.com/2024/5/28/24166177/google-search-ranking-algorithm-leak-documents-link-seo
