At WWDC 2024, Apple introduced its AI strategy, branded as “Apple Intelligence,” aiming to bring generative AI capabilities to its ecosystem. This new approach focuses on personalized experiences and practical applications, including features like text summarization, image creation, and advanced voice assistant capabilities.
Key features of Apple Intelligence include:
- Summarizing text
- Creating original images
- Retrieving relevant data
- Transcribing calls and voice memos
- Solving math equations
- Sorting emails and prioritizing notifications
The AI strategy integrates deeply with Apple’s hardware, powered by Apple Silicon, and emphasizes privacy. Although collaboration with OpenAI exists, Apple maintains its AI integrity by asking for user consent.
Alongside AI announcements, Apple also introduced updates for iOS 18, iPadOS 18, macOS Sequoia, watchOS 18, and visionOS 2. These updates focus on customization, productivity, enhanced messaging, improved app experiences, and deeper personalization. The Vision Pro headset will expand to nine new markets.
Overall, Apple is poised to make AI more accessible and integrated across its devices, setting the stage for widespread adoption and enhanced user experiences.
