Nothing founder and CEO Carl Pei announced that the Nothing Phone (3) will launch in 2025, a significant delay from the usual yearly refresh cycle. The decision is driven by a focus on integrating AI at a system level to create a highly personalized user experience, aiming to transition from an app-based world to a “post-app world.” This move might also be influenced by underwhelming sales of the Nothing Phone (2). The company hopes that with this extra time, the Phone (3) will offer innovative UI features and potentially achieve better market success.
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