The European Commission has issued a preliminary ruling that Meta’s ‘pay or consent’ advertising model for Facebook and Instagram violates the Digital Markets Act (DMA). The DMA requires companies to obtain explicit user consent for data collection and to provide an equivalent, less personalized service if consent is not given. Meta’s model, which offers a choice between paying for an ad-free experience or using a free version with personalized ads, fails to meet these requirements. Meta now has a chance to respond. If the ruling is upheld, Meta could face penalties up to 20% of its global turnover and other sanctions. The investigation will conclude within 12 months.
Read more – https://www.androidauthority.com/meta-pay-or-consent-model-3456290/
