Europe’s smartphone market grew by 10% year-over-year in Q2 2024, marking its second consecutive quarter of recovery, driven by improved macroeconomic conditions. Western Europe saw 8% growth, while Central and Eastern Europe grew by 12%. Major brands like Samsung and Apple contributed to this recovery, with Samsung growing by 8% and Apple by 18%. Chinese OEMs like TECNO also played a significant role, especially in Central and Eastern Europe. Overall, the market is expected to continue growing, driven by replacement demand and new premium smartphone launches.
Read more – https://www.counterpointresearch.com/insights/europe-smartphone-market-q2-2024/
