The FTC has introduced a new rule to combat fake reviews and testimonials, set to take effect 60 days after publication. The rule bans creating, buying, or selling false reviews, offering incentives for specific reviews, and using fake social media metrics. It also mandates transparency for insider reviews and prohibits suppressing negative feedback. Businesses must disclose connections on company-controlled review sites, and the FTC can impose civil penalties on violators. This rule aims to protect consumers and ensure fair competition in the marketplace.
Reads more – https://www.androidauthority.com/ftc-rule-online-reviews-3471860/
