Apple is aiming to strengthen its presence in the smart home market with a new aggressive strategy. The company has formed a Home Ecosystem team, focusing on three key components: artificial intelligence, smart displays and software.
Apple plans to enhance home automations using AI, develop a smart display similar to an affordable iPad and introduce a tabletop robot for security and media. Additionally, Apple is working on a new smart home operating system called homeOS. Despite competition from Google and Amazon, Apple sees an opportunity to make its mark in the smart home space.
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