Starting January 2, 2025, Spotify will pay video creators based on engagement from paid subscribers, while removing automated ad breaks for these users. The changes aim to boost video consumption and position Spotify as a competitor to YouTube in the podcast space.
Since launching video podcasts in 2022, Spotify has seen rapid growth, now hosting over 300,000 video podcasts. Creators can track payouts and analytics through the Spotify for Creators hub, though specific payout calculations remain unclear. Spotify claims its payments will be competitive with other platforms to attract creators.
Read more – https://www.theverge.com/2024/11/13/24295686/spotify-video-podcast-creator-payouts-ad-breaks
