The global smartphone market grew 7% in 2024, reaching 1.22 billion units, rebounding after two years of decline. Apple retained the top spot despite a 1% decline in shipments (225.9M), followed by Samsung (222.9M, -1%). Xiaomi ranked third with strong 15% growth (168.6M), while TRANSSION and OPPO secured fourth and fifth places with 15% and 3% growth, respectively. The market saw demand in mass-market segments and premium flagship models. Vendors face challenges in 2025, including market saturation and economic uncertainties, but opportunities lie in premiumization, financing models and strategic expansions.
Source: Canalys
