T-Mobile had customers lining up to claim a pink umbrella

T-Mobile’s recent free umbrella giveaway drew massive crowds, with long lines forming at stores. Offered through the T-Life app as part of T-Mobile Tuesdays, the pink umbrellas were a hit, despite some debate over their quality. While not entirely “free” since a qualifying plan was required, the promotion was a clear success and a smart marketing move.

Source: Android Authority