Global shipments of smart personal audio devices reached 455 million units in 2024, growing 11.2% year-over-year, driven by China and emerging markets. Leading brands like Apple leverage ecosystem integration, while Xiaomi and Huawei enhance IoT synergies. Premium players Sony, Bose and Edifier focus on high-end consumers and emerging brands like Shokz and Cleer target niche segments. AI-driven innovations in health monitoring, adaptive audio and real-time translation are gaining traction. Canalys predicts shipments will exceed 500 million units by 2025, with trends favoring innovation, ecosystem collaborations and enhanced user experiences.
Source: Canalys
