In Q1 2025, the global smartphone market grew slightly by 0.2%, reaching 296.9 million units. Samsung led with 60.5 million units, followed by Apple (55.0 million) and Xiaomi (41.8 million). Growth slowed due to the end of the replacement cycle and vendors focusing on managing inventory. While regions like India and Latin America saw declines, markets such as Mainland China and Africa showed resilience. The U.S. market grew 12%, driven by Apple’s proactive inventory buildup and shifting production to India amid tariff concerns. Despite a slow quarter, vendors remain optimistic for a rebound in the second half of 2025.
Source: Canalys
