Apple Watch shipments fell by 19% in 2024, marking the fifth straight quarter of decline, according to Counterpoint Research. The drop was seen across all regions except India, with North America showing the sharpest decline. Contributing factors include the lack of a new Apple Watch SE and minimal upgrades to the Watch Series 10. Meanwhile, competitors saw growth in smartwatch sales. A new Watch SE and Watch Ultra 3 could help Apple rebound later this year.
Source: GSMArena