According to Canalys the global wearable band market grew 13% year-on-year in Q1 2025, reaching 46.6 million units. Growth was led by basic wearables, with Xiaomi regaining the top spot after strong Redmi Band 5 sales and a 44% shipment increase. Apple and Huawei followed in second and third, while Samsung and Garmin rounded out the top five. Ecosystem strength emerged as a key driver of success, with vendors focusing on integrated platforms and services to boost user retention and revenue amid tightening hardware margins. Consumers prioritize price, battery life and health tracking, making ecosystem and service depth essential for future growth.
Source: Canalys
