Delta Air Lines is expanding its use of AI-driven dynamic pricing to personalize ticket costs for each customer. After positive test results, Delta now uses AI to set prices for 3% of tickets and aims to reach 20% by year-end. The AI, developed by Fetcherr, adjusts prices in real time based on individual data. While Delta sees strong revenue potential, critics warn it could be invasive and exploitative, with concerns over privacy and “predatory” pricing practices.
Source: The Verge
