The global smartwatch market has declined for the fifth straight quarter, slipping 2% year-on-year, mainly due to falling Apple sales and a slowdown in India’s market. Despite a 9% drop, Apple still leads globally with a 20% share. Meanwhile, Huawei and Xiaomi both grew 53%, and Samsung’s share fell from 9% to 7%.
China stands out with a 37% growth in shipments. Consumers are shifting toward more premium models, with the $100–$200 segment growing 21%, while sub-$100 models fell 17%. Analysts expect a modest 3% global growth in the smartwatch market by end of 2025.
Source: GSMArena
