According to new research from Canalys, the global smartphone market declined 1% year-on-year in Q2 2025 – its first drop in six quarters – amid weak consumer demand and macroeconomic uncertainty. Samsung led with a 19% market share, followed by Apple (16%) and Xiaomi (15%). TRANSSION and OPPO each held 9%. Despite the slowdown, vendors showed resilience, adjusting production and inventory strategies. Analysts expect stronger sales in late 2025, driven by promotional events and price-conscious consumers upgrading older devices.
Source: Canalys
