Meta will use your chats with AI to sell hyper-targeted ads

Meta will start using data from AI chats to target ads across its platforms, with no opt-out option. The change takes effect on December 16, 2025, and covers interactions with Meta AI in apps like WhatsApp and Instagram. Sensitive topics (religion, politics, health, etc.) are excluded, but otherwise most AI chat data will feed into personalized ads.

Source: 9to5Mac

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