Google is rolling out new holiday shopping tools powered by agentic AI. In AI Mode, you can now describe what you’re looking for in natural language and Google will factor in details like weather, style and preferences. Results appear with shoppable images, prices, reviews and comparison tables — now also available directly in the Gemini app.
Google Search can also call stores for you using Duplex: tap “Let Google Call,” specify what you want and AI will phone nearby stores to check stock, pricing and promos, then send you a summarized result by text or email. This feature launches today in the US.
Finally, Google is introducing agentic checkout. After you set a price alert, you’ll get a notification with a “Buy for me” button. Google’s AI will then complete the purchase on the retailer’s website using your selected payment and shipping details. Agentic checkout is starting now with select US merchants like Wayfair, Chewy, Quince and some Shopify stores.
Source: 9to5Google
