Apple has topped Brand Finance’s Global 500 ranking for the third consecutive year, with its brand value rising to an estimated $607 billion and retaining an AAA rating. The increase is driven by growth in services such as advertising, cloud and the App Store, alongside steady global demand.
Tech brands continue to dominate the list, with Apple, Microsoft, Google, Amazon, NVIDIA and TikTok/Douyin holding the top seven spots and a combined brand value of about $2.31 trillion. NVIDIA saw the biggest jump, climbing to fifth place after a 109% increase in brand value.
Source: 9to5Mac
