The iPhone 18 Pro and iPhone 18 Pro Max are expected to keep the same prices as last year’s models, according to analyst Jeff Pu of GF Securities.
Despite rising memory costs driven by AI data center demand, Apple is reportedly focused on tight cost management to avoid price hikes. The company is said to be negotiating favorable memory deals with Samsung and SK Hynix, while also working to reduce costs on key components like displays and cameras to offset any increases in RAM pricing.
Source: GSMArena
