Meta is testing a new low-cost subscription called Instagram Plus, aimed at everyday users rather than creators. While its existing Meta Verified costs $14.99/month, Instagram Plus is much cheaper (around $1–$2/month in test markets like the Philippines and Mexico).
The plan focuses on enhancing Stories, offering features like extended 48-hour Stories, anonymous viewing, rewatch insights, custom audience lists and boosted visibility.
The test is currently limited to a few countries, as Meta evaluates which premium features users are willing to pay for, while keeping the core Instagram experience free.
Source: Android Authority
