Samsung, long known for its powerful but often uninspired product designs, is finally making design a top priority. Despite leading in global smartphone and TV sales, the company has struggled to develop a distinctive visual identity compared to rivals like Apple or Nothing.
That may be changing with the hiring of Mauro Porcini as Samsung’s first-ever Chief Design Officer. Porcini, formerly of 3M and PepsiCo, aims to unite form and function and give Samsung products stronger personality.
Industry designers say this shift has been years in the making, building on earlier efforts like The Frame TV, which helped move Samsung toward an “experience-first” philosophy rather than pure tech performance.
Source: Wired
