Apple recorded its first year-over-year growth in Apple Watch shipments since 2022, rising 8% in 2025 and outperforming the overall smartwatch market’s 4% growth, according to Counterpoint Research.
The rebound was driven by a refreshed lineup – Series 11, Ultra 3 and SE 3 – plus new features like 5G RedCap, hypertension alerts and satellite connectivity in the Ultra 3. Apple also increased its global market share to 23%, maintaining its lead despite faster growth from rivals such as Huawei, Xiaomi and Imoo.
Source: 9to5Mac
