Instagram is testing a new feature called “Ad Breaks,” which are unskippable ads that interrupt users’ browsing for 3-5 seconds. This move aims to boost Meta’s revenue amid challenges like stricter privacy rules and competition from TikTok. Users have expressed frustration and confusion on platforms like Reddit and X (formerly Twitter), criticizing the disruption to their experience and potential negative impact on user engagement. Currently, Ad Breaks are limited to a small group of users as Meta conducts A/B testing to gauge reactions and ad revenue impact.
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