Samsung and Apple are dominating global smartphone market

Market Share: Apple and Samsung each captured five spots on the top 10 smartphone list in Q1 2024, together holding 22% of the total market.High-End Devices: Seven of the top 10 smartphones had a global wholesale ASP over $600, showing a consolidation of flagship market share.Apple’s Performance: The top four spots were taken by the iPhone 15 series. Along with the iPhone 14, these accounted for 84% of Apple’s Q1 2024 sales.Samsung’s Performance: Samsung’s listed smartphones represented over a third of its Q1 2024 sales, spanning across various price ranges.

  • Flagship Success: The S24 series secured two spots due to its early launch and positive reception of GenAI features.
  • Value Segment: The A series secured three spots for their value for money and range of price options.
  • Entry-Level: The Galaxy A05 was notable as the only entry-level and LTE-capable phone on the list

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