Apple prepping over 90 million iPhone 16 units for 2024

Apple is gearing up for a major hardware release this fall, planning to ship over 90 million iPhone 16 models in 2024. This follows a challenging 2023, where Apple shipped about 81 million iPhone 15s in the latter half. The company is aiming for a 10% growth in shipments.

A key driver for the iPhone 16’s anticipated demand is the inclusion of Apple Intelligence features across all models, unlike the iPhone 15, where only the Pro and Pro Max versions support this AI technology. Additionally, improved sales in China, boosted by significant discounts and the June 18 shopping event, are expected to contribute to this increase.

Overall, a combination of enhanced AI capabilities, better performance in China, and other new features are expected to make the iPhone 16 lineup highly appealing.

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