New data from Parrot Analytics estimates the revenue generated by Apple TV+ hits using audience demand and subscriber impact. Highlights include:
- Ted Lasso: $609.4M (Q3 2020–Q3 2024)
- The Morning Show: $299.4M over a longer period
- Severance (Season 1): $200M
- Slow Horses: $184.8M
Ted Lasso’s upcoming season 4 could bring its total close to $1 billion. Parrot’s insights offer a rare look into Apple TV+ performance, as Apple doesn’t share individual service financials.
Source: 9to5Mac