Google has quietly increased the price of the Pixel 10a by $100, raising the starting price from $499 to $599 in the US. The 256GB model now costs $699.
The price increase is likely linked to rising component costs, particularly memory, although Google has not officially explained the change. Prices have also increased in other markets, with the Pixel 10a now starting at €649 in Europe.
The higher price makes the Pixel 10a a tougher value proposition, especially as it uses the older Tensor G4 chipset.
Source: 9to5Google
