A new report from Counterpoint Research reveals that Apple dominated global smartphone sales in Q4 2025, with the iPhone 17 Pro Max, iPhone 17 and iPhone 17 Pro taking the top three spots.
Apple placed five devices in the top 10 overall, while Samsung claimed four positions and Xiaomi secured one.
The top 10 models made up 23% of global sales, with the iPhone 17 Pro Max alone contributing 5%, highlighting Apple’s strong market lead during the quarter.

Source: 9to5Mac