Apple is still the world’s most valuable brand

Apple topped Kantar’s 2024 BrandZ report as the world’s most valuable brand at $1.3 trillion, representing over 12% of the Top 100’s record $10.7 trillion total. AI heavily influenced rankings, with NVIDIA soaring to 5th after a 152% brand value jump, and OpenAI debuting at #60 with $43.5 billion. The report also highlights how brands like Coca-Cola and PepsiCo are using AI to drive innovation and marketing.

Source: 9to5Mac