WhatsApp is officially getting ads

WhatsApp is introducing ads in its Stories-like “Status” feature, showing sponsored content alongside updates from friends and family. Meta says the ads will be based on limited user data like location, language and ad interactions, but not private messages or calls. Users can manage preferences via Meta’s Accounts Center. Additionally, WhatsApp will now promote channels in the Explore tab and allow users to subscribe for exclusive updates.

Source: The Verge

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