Adobe and Nvidia have announced a major AI partnership to power the next generation of Adobe Firefly models.
The collaboration will integrate Nvidia technologies like CUDA and AI models into Adobe tools such as Photoshop and Premiere Pro, aiming to transform creative workflows. A key focus is enabling advanced AI features like 3D digital twins for marketing and automated content creation using intelligent agents.
The move comes as CEO Shantanu Narayen prepares to step down, marking it as one of his final major initiatives at the company.
Source: GSMArena