Omdia reports that the global smartphone market grew 3% year-on-year in Q3 2025, marking a return to growth thanks to strong replacement demand and major product launches. Samsung led with 19% market share, driven by its Galaxy A series and new foldables, while Apple achieved its best-ever Q3 with 18% share, boosted by early iPhone 17 demand. Xiaomi followed with 14%, and TRANSSION and vivo each held 9%.
Analysts note that all top five vendors grew versus 2024, helped by improved inventory management and positive consumer response to new designs such as foldables and slim phones. Apple’s iPhone 17 lineup stood out for combining upgraded specs with stable pricing. TRANSSION also achieved record Q3 growth, fueled by demand in Africa and the Middle East.
However, vendors face rising component costs and tight margins amid intense competition. Omdia warns that success will rely on effective segmentation, ecosystem upsells, and sustainable financing models—especially in emerging markets where affordability remains key.
Source: Omdia
