Netflix is projected to surpass 1 billion monthly users by 2027, while YouTube could reach nearly 3 billion globally, according to Omdia.
The data highlights how global platforms are reshaping video consumption in Europe. In France, Netflix (18%) and YouTube (12%) are the top video choices, ahead of traditional TV. YouTube plays a dual role – both expanding reach among existing viewers and attracting new audiences.
In the UK, the market remains more balanced, with Netflix (17%), Sky (15%) and YouTube (9%) leading.
Overall, the industry is shifting toward combining global scale with local relevance, with platforms increasingly acting as both competitors and strategic partners.
Source: Omdia
