The global wearable band market grew steadily in 2024, with shipments rising 4% to 193 million units, driven by strong demand in China and emerging markets. China led with 30% of global shipments, surging 20% year-on-year, while India and the US saw declines. Basic watches remained a key growth driver, expanding 8%, while basic bands rebounded, led by Xiaomi, Samsung and Huawei. Emerging markets like the Middle East and Southeast Asia saw rapid growth. Looking ahead, success in 2025 will depend on balancing innovation with affordability and expanding into new markets.
Source: Canalys
